| April 20, 2006
MBS, a division of World Marketing providing database and interactive
marketing solutions, announced yesterday that it will provide direct marketing
and CRM services -- including strategic guidance, database services, analytics
and e-mail campaign deployment for Nike-owned footwear retailer Cole Haan.
Cole Haan's contemporary classic products are available at more than 50
retail locations and 25 factory stores, as well as at their Web site
www.colehaan.com.
Central Islip, NY-based, MBS will implement Klondike, its customized
marketing database system, to help Cole Haan gain a better understanding of its
customers and their purchasing patterns.
Klondike includes modules for ad-hoc queries, campaign management and
promotion results reporting.
About World Marketing, Inc.
MBS is a division of World Marketing, Inc.
World Marketing, Inc. (WMI) is a privately held, full-service direct
marketing company that offers its customers best-in-class solutions through
eight locations nationwide. World Marketing has a wide menu of direct marketing
services including direct response creative, database, print, lettershop and
fulfillment services. World Marketing works with some of the nation’s leading
marketers including: American Airlines, Kraft, Bloomingdales, Omaha Steaks,
E*Trade, Bristol-Myers Squibb, ABN AMRO, and Six Flags Theme Parks.
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