World Marketing, a premier provider of integrated direct marketing solutions for Fortune 1000 companies nationwide was awarded three “Awards for Excellence” by the Mailing and Fulfillment Service Association. The Awards for Excellence competition is considered the premier award in the field of mailing and fulfillment, and is granted to programs that represent the direct mail industry’s best strategic and creative thinking.

“Delivering strategic, creative and innovative direct marketing programs that generate results for our clients is what makes World Marketing an industry leader,” said Mac Rodgers, president and chief executive officer of World Marketing “To have our work recognized at the MFSA honors both World Marketing and our clients.”

In the Chairman’s Website category, MFSA awarded a second place Award of Excellence to World Marketing for its www.worldmarkinc.com website. As a former network of independent direct marketing companies, World Marketing went through a major re-branding effort in late 2005 which included a new corporate identity, sales promotion materials and a brand new website featuring a new logo, corporate colors and iconographic images. The goal with the web site was to create a vastly new and improved web presence that captured attention, briefly outlined service areas and generated maximum excitement for national staff as well as prospective clients. Since its debut in September 2005, the World Marketing site has received hundreds of inquiries from prospects, potential partners, suppliers and job seekers

A second place Award of Excellence was also awarded to World Marketing for its “InsideTrack” service in the Mailing Ingenuity Award category. In an unprecedented move, the USPS teamed up with World Marketing to develop InsideTrack, a proprietary mailing and expediting service. World Marketing wanted to maximize ROI for retail clients by helping ensure on-time mail delivery for time-sensitive store events. For clients with little or no store coupon redemption in certain areas, sales revenues drop drastically creating discontent with this component of their marketing efforts. World Marketing needed to know where and why mail was slow or undelivered – and ensure it arrived in-home within a critical window required for program success. This need had to be addressed following complex USPS processes and procedures and by leveraging the strong relationships World Marketing created within the organization. The highly complex and highly personalized service is virtually unmatched in the mailing industry. By influencing in-home mail delivery, InsideTrack has improved the delivery rates, maximized ROI and minimized customer service delivery issues for virtually all mailings where it has been implemented. InsideTrack is now so widely recognized as leading edge and innovative that World Marketing is frequently asked to track mail programs they don’t even produce.

In the Self-Promotion Campaign category, World Marketing was awarded a second place John Howie Wright Cup Award for its Gevalia Self-Mailer Promotion. World Marketing set out to create awareness, generate leads and set appointments with printers. World Marketing decided to demonstrate a variety of services using a barrel fold self-mailer built around a FREE premium coffee offer, providing potential printers with a quick but friendly incentive to meet. World Marketing partnered with Gevalia to provide a compelling stimulus. The self-mailer did more than introduce World Marketing production services. It also reminded printers that World Marketing could handle overflow work. As the self-mailer unfolded, World Marketing introduced a number of service areas including data processing, list services, logistics and mail tracking – each with a dedicated panel and graphics to visually highlight its breadth of services. The final panel payed off the free super-premium coffee with a promise to bring a pound when meeting in person. World Marketing also created a “last chance” postcard to remind prospects that the super-premium coffee break was about to end. The phones began ringing within days of the mailing, and the World Marketing sales force hit the road with free coffee for more than a dozen companies.

About MFSA

MFSA is the national trade association for the mailing and fulfillment services industry. For more than 80 years MFSA has been working to improve the business environment for mailing and fulfillment companies and to provide opportunities for the learning and professional development of the managers of these companies.

About World Marketing

World Marketing is a privately held, full-service direct marketing company that offers its customers best-in-class solutions through eight locations nationwide. World Marketing has a wide menu of direct marketing services including direct response creative, database, print, lettershop and fulfillment services. World Marketing works with some of the nation’s leading marketers including: American Airlines, Kraft, Bloomingdales, Omaha Steaks, E*Trade, Bristol-Myers Squibb, and ABN AMRO. For additional information visit www.worldmarkinc.com

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